Branding

Designed to reflect understated luxury, the Sable Row logo balances refined typography and restraint, establishing a timeless identity for an elevated home fashion brand. The mark emphasizes materiality, texture, and modern classic design through a sculptural monogram and understated wordmark.

Designed to feel modern, approachable, and science-driven, the Petnology logo combines clean geometry and bold color to reflect products engineered around how pets sleep, explore, and play. The identity balances innovation and warmth, creating a credible, consumer-friendly brand for everyday pet essentials.

Designed to express calm, balance, and intentional self-care, the Wellaware logo combines fluid typography and a restrained symbol to reflect the emotional connection between sleep, wellness, and daily restoration. The identity supports a brand grounded in science and sensory comfort, shifting sleep from a product category into a meaningful wellness ritual.

Originally conceived as The Science of Comfort, the Elements of Sleep identity was reimagined to distill wellness, protection, and thoughtful design into a focused brand for everyday utility bedding. The refined mark supports a clean, dependable aesthetic that balances comfort, function, and sustainability within essential white goods.

Reimagined from the original Science of Comfort platform, the Elements of Sleep — Home logo reflects a simplified, approachable expression of wellness, comfort, and design. The identity supports accessible fashion bedding for off-price retail, balancing softness, clarity, and everyday appeal.

Designed to communicate airflow, innovation, and performance, the AirCell logo reflects a silicone foam technology engineered for breathability and washability. The mark is intentionally versatile, functioning both as an ingredient brand and as a stand-alone identity for AirCell pillows.