EDITORIAL

Narrative-driven design that curates products, imagery, and typography into cohesive brand stories across lookbooks and long-form content.

TEMPUR-PEDIC PET BED COLLECTION

A curated lookbook designed to extend Tempur-Pedic’s innovation and material authority into the pet category, presenting the 2026 Pet Bed Collection through thoughtful storytelling and elevated visual design. The piece balances product education and lifestyle imagery to reinforce comfort, performance, and brand credibility across retail and sales touchpoints.

The collection’s storytelling and visual system were also extended into a dedicated e-commerce experience.

SEALY PET BED COLLECTION

A warm, approachable lookbook introducing the 2026 Sealy® Pet Bed Collection through clear product storytelling and everyday comfort cues. The design emphasizes familiarity, reliability, and ease, translating Sealy’s trusted sleep heritage into a pet offering that feels practical, inviting, and easy to shop.

This same visual language and product clarity were carried through to the Sealy® Pet Beds e-commerce experience.

PETNOLOGY PET BED COLLECTION

A thoughtfully designed lookbook presenting Petnology® products through the lens of how pets sleep, explore, and play. The layout balances clear product storytelling with energetic visuals, reinforcing a brand that blends innovation, function, and everyday care for pets.

STEARNS & FOSTER® HOME COLLECTION

An elevated lookbook introducing the inaugural Stearns & Foster® fashion bedding collection, thoughtfully designed to honor the brand’s legacy of craftsmanship and refined comfort. The presentation balances classic elegance with modern restraint, positioning the collection as a natural extension of Stearns & Foster’s heritage and commitment to timeless design.

STEARNS & FOSTER® SPRING HOME COLLECTION

A refined seasonal lookbook presenting the Stearns & Foster® Spring Home Collection through a lens of effortless elegance and thoughtful detail. The design highlights soft color, layered texture, and tailored simplicity, offering a fresh expression of the brand’s heritage while remaining timeless and composed.

Location

CHICAGO, ILLINOIS

Phone

+1-415-794-2180

Email

david.velarde@me.com